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Overview

Exponential value with vertical GenAI

Enhance your business operations and drive innovation with specialized, industry-specific GenAI solutions that address advanced operational needs. By tailoring architectures and AI models and leveraging unique data assets, we build solutions that deliver exponential value.

NTT DATA’s full-stack GenAI industry services include architecture design, technology and vendor selection and model training, deployment and management. Our solutions integrate with business applications in all industries, including healthcare, insurance, financial services and manufacturing.



Generative AI unveiled: understanding the complexities and opportunities

Discover the transformative power of GenAI in this POV that explores the evolution, groundbreaking capabilities and ethical challenges of this innovative technology. Learn how it’s reshaping industries with applications in content creation, automation and more. Uncover strategies for responsible implementation to unlock AI’s full potential.
Read the POV
Our approach

Our approach

We partner with clients to create GenAI solutions tailored to your industry’s unique challenges and opportunities. These industry-specific solutions offer a significant opportunity to get ahead by solving complex problems that generic models can't handle. From automating specialized processes to redefining customer engagement, our GenAI industry services empower clients to innovate and lead in their markets.

Deep domain expertise

Our approach begins with understanding your sector’s nuances, business goals and specific use cases.

Industry use cases

Unlike general-purpose AI models, we design industry GenAI models for a narrower set of use cases to improve accuracy, address security and privacy needs and reduce advanced prompt-engineering needs.

Vertical GenAI models

We can build domain-specific GenAI models or fine-tune existing general-purpose foundational models trained on a specialized domain-relevant dataset and optimized to your industry business functions.

Technology ecosystem

We select and integrate the best tools, vendors and frameworks for your platform.

Scalable deployment

Our team ensures smooth deployment with a focus on scalability, security and performance.

Impact

Our impact

2X

sales increase L’Oreal’s digital channels

30%

savings in modernization projects

80%

adoption rate by a telco’s employees
Tools and platforms

Our tools and platforms

TechHub

NTT DATA’s GenAI TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed adoption. These scale efficiently on Microsoft Azure, AWS and Google Cloud.

aXet

aXet, an open platform, boosts our delivery teams’ productivity and agility and democratizes and synergizes the use of GenAI in the software development lifecycle for app development and app modernization.

tsuzumi

tsuzumi

tsuzumi is a lightweight, small language model designed to excel in Japanese language processing, with the added capability of handling both Japanese and English.

"Working with NTT DATA was remarkable. First, because they were committed to the project to the point of understanding exactly what we needed, and second, because they provided us with a solution that evolved into what it is today."

Arturo Pérez Wong
General Manager CPD CERAN, L’Oréal Chile
Case studies

Case studies

Read how companies in various industries solved their challenges by partnering

NTT DATA partners with L'Oréal to enhance its digital shopping experience with AI

Crown Prosecution Services (CPS): Using GenAI to reduce delays across the justice system

NTT DATA unleashes the potential of Microsoft Azure Open AI Services at Almirall

Generative AI boosts productivity at MASORANGE

Global beverage leader revolutionizes retail trade spend with GenAI

Recognition

Awards and recognition

HFS | 2025

NTT DATA named a Market Leader in the HFS Horizons: Generative EnterpriseTM Services, 2025 report

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ISG | 2024

NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services

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Everest Group

Everest Group | 2024

NTT DATA recognized as a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024

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Partners

Our partners

Microsoft
Salesforce
AWS
Google
Snowflake
Databricks
Insights

Resource library

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Get ready for GenAI to transform your business operations
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Preparing for the GenAI revolution: Enterprise readiness in manufacturing
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Disrupting business with GenAI
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GenAI: Revolutionizing the future of government services
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Cutting-edge marketing unleashed: embrace GenAI
Today’s AI opportunities in financial services
Read more
Expertise

Our expertise

Meet the driving force behind our GenAI industry services. Our team is committed to navigating the industry’s challenges and delivering innovative solutions.

Sai Sekar

Head of Global Industries

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