Overview

A comprehensive approach to GenAI transformation

We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models and technology vendors and ensure a smooth transition with cultural and technical training. Let us guide your GenAI journey to lasting business success.

NTT DATA’s landmark GenAI study

Unlock the power of GenAI. Our landmark study, featuring insights from 2,300+ leaders across 34 countries and 12 industries, provides unparalleled insights into the current and future state of GenAI, including the latest trends, challenges and opportunities. Get expert perspectives and benchmark your organization against top performers.

Download the report
Approach

Our approach

With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.

Assessment and planning

Following an assessment of your AI landscape and business needs, we help identify and prioritize GenAI use cases and tailor a strategy to integrate GenAI into your operations.

Roadmap development

A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.

AI solution design

We collaborate with you to choose the right models, algorithms and tools for a prototype, and a model we can train using responsible GenAI principles, always prioritizing the user experience.

Implementation support

From pilot projects to full-scale GenAI deployments, we provide end-to-end support to ensure your GenAI solutions are implemented successfully with minimal disruption.

Technology and innovation

We leverage the latest advances in technology to drive GenAI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.

People and culture

Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage GenAI effectively.

Compliance and Governance

We help you navigate the complex landscape of GenAI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.

Responsible AI

We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.

Services

Our services

GenAI Strategy and Governance

Align GenAI initiatives with organizational objectives and establish governance and ethical principles for responsible, compliant AI deployment.

Data Readiness Assessment

Evaluate your data quality, quantity and structure to ensure optimal performance of GenAI solutions.

Strategy Execution

Identify and prioritize GenAI use cases, define business cases and conduct cost–benefit analyses to drive strategic execution and maximize ROI.

Technology Strategy

Optimize your technology stack, design scalable architectures, establish robust data governance, embed key principles and future-proof your AI solutions.

Change Management

Empower your team with training, communication and cultural shifts to foster a positive environment for successful adoption and employee proficiency.

Impact

Why NTT DATA

80%+

adoption rate of GenAI initiatives

80%

positive feedback on GenAI adoption programs

320%

ROI in Copilot adoption programs

"There should be no GenAI strategy separate from a business strategy. The goal shouldn’t be just to have these strategies in place but also to understand how they combine within the organization and to have the right culture to solve your business challenges in the best way possible."

David Pereira
Chief GenAI Officer, Europe and Latin America, NTT DATA
Client stories

Client stories

Discover how companies in various industries solved their challenges by partnering with NTT DATA.

Generative AI boosts productivity at MASORANGE

Information discovery acceleration: a moonshot realized

Global beverage leader revolutionizes retail trade spend with GenAI

Recognition

Industry recognition

HFS | 2025

NTT DATA named a Market Leader in HFS Horizons: Generative Enterprise Services, 2025, published January 2025.

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ISG | 2024

NTT DATA named a Leader for Global Generative AI Services in the 2024 ISG Provider Lens™ Generative AI Services (Global), published November 2024.

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Everest Group

Everest Group | 2024

NTT DATA named a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024, published January 2025.

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Our partners

NTT DATA has a robust, two-pronged partnership strategy for generative AI. 

Microsoft
AWS
Google
Snowflake
Databricks
Salesforce
Experts

Meet some of our experts

David Pereira

Chief GenAI Officer, Europe and Latin America

Andrew Wells

Chief Data and AI Officer, North America

Wendy Collins

Chief AI Officer, North America

Contact us

We’re here to help!

We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions.

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