A.S.O.’s digital transformation journey is focused on continually creating new experiences for their fans, both long-time followers and those who may be discovering the Tour for the first time. At the same time, they’re leveraging the platforms created to transform race operations, enabling their teams, wherever they are, to make faster decisions informed by real-time data. To deliver this they needed to digitally transform the race and to enable this, for the last eight years we’ve worked together to push the boundaries of what’s possible in the challenging environment that makes up this iconic event.
Every year we’ve introduced new and more exciting innovation to the race. Together with A.S.O. we need to accelerate our digital transformation at the same speed that the rest of the world, and specifically as fans expect from their digital platforms and applications and experiences.
With all this innovation and solutions over the years, our managed services have enabled us to reduce the cost of supporting this project while increasing the scope of the service by more than six times.
To provide this we continuously look at new ways of innovating, new way of delivering insight into the race and exploring the boundaries of what is technologically possible.
The world has changed significantly, with organizations being forced to adopt proactive strategies to anticipate disruption. For A.S.O, the Tour de France, and the Tour de France Femmes avec Zwift this means transforming the business of cycling through innovation to adapt and grow with change, a journey that we’re walking together with them.